Learn why making Pinterest a priority in your small business could be the smartest move you make this year.
Feeling irate about Instagram?😫 In a tizz about TikTok?
Allow me to introduce you to your new best friend... Pinterest 🤩 Before you ask me "How is Pinterest relevant to my business? Isn't it just used for home renovations and wedding planning?" Hear me out first. Pinterest is a highly UNDERRATED platform for small businesses, and I'm not just talking about product-based ones either. Yes, it is a highly visual platform but you can attract cold audiences to your world through your knowledge and expertise!
Linking bold and attractive pins (1000x1500 sized images/words/videos) to your website will not only create traffic and educate... It can be a key part of your marketing strategy! We're talking e-mail list-building and potential new customers here!
And when you're not getting website clicks, it's still an absolutely wonderful tool to create brand awareness and trust.
The best part? You create ONCE.
Pins are quite frankly the gift that keeps giving when it comes to short-form content.
Pins can go on for months and even YEARS, providing regular traffic to a popular blog post. This happened on my Pinterest travel blog page Ceejyloves Blog in particular, where one post even ranked on page 1 of Google for a certain keyword!
If your business is seasonal like travel, you will notice that pins relating to certain blog posts and topics gain more popularity at certain times of year. This is something I have noticed over the years!
Keep reading to find out 3 great reasons for using Pinterest in your small business.
1. Pinterest is a search engine, NOT a social media platform
Remember that time you only had 5 views on that reel you spent approximately 2 hours creating? One of the biggest bug-bears of business owners is the disproportionate low reward for your time investment. It can be frustrating and disheartening. This is where Pinterest is different!
Yes, at first you will need to “drip feed” content onto your page to gain momentum, but because pins are made up of searchable keywords (like YouTube videos on Google) they have the potential to last a LOT longer than your typical social media post.
Due to this benefit, Pinterest can help you to create more EASE in your business, instead of chaining you to the social media hamster wheel 24/7.
2. Pinterest is the introvert's DREAM
As an introvert, consuming content on social media drains my energy enough as it is, but when I’m being told to “engage with 5-10 profiles immediately after posting, for 15 minutes” I’ve had enough. Can you relate?
Photo by Elena Koycheva on Unsplash
The great thing about Pinterest is… no forced comments or interactions on other profiles! Just pin using appropriate keywords, because as I mentioned it is a search engine, not a social media platform. Bye-bye playing exhausting algorithm games.
Simply create your pins with a rich keyword title and description (and don't forget your call to action), and then you're good to go!
3. Pinterest is a great example of the COMPOUND effect
The rule goes like this… if you consistently pin over time using relevant keywords and great pin images, you will see results - the compound effect rings so true on this platform.
I created my travel blog Pinterest page back in 2019 and rarely add new content. However, thanks to my consistent efforts earlier on, pin clicks contributed to over half my website’s views in the last year!
Source: Pinterest - Charlotte Jenkyn - 24/10/2023
As you can see in the screenshot above, during the last 30 days, I had 20k+ impressions. This is not a super high number, but considering it's resulting from pins posted 2-3 years ago, it's not bad. I think this really shows the true potential of Pinterest as a time-saver in the long term.
It's not just about impressions though, but generally the larger the number of views, the more clicks the pin will get. From the 20,000 impressions I had, 221 were outbound clicks. So that's just over 1% conversion - Pinterest is definitely a numbers game!
Don't get me wrong, Pinterest is a long-term game that is WELL worth investing your time into. At first, it may seem as though the wheels aren’t moving, but if you keep going, after 6 months to a year I think you’ll be very surprised with what you find.
Want to learn more about how Pinterest can help your business?
I am SO excited to announce my "Done For You" package - Pinterest Power, available from £97 - created to kickstart your Pinterest presence and complete with branded templates and profile optimisation!
Click the image below to go to the information document for more information on the incredible potential that Pinterest has to make a real impact in your business.
I also have a few spaces opening up for business management/support and virtual assistant services for May so drop me a line if you'd like more information.
Drop me an e-mail at charlotte@creativegoddessclub.com or DM me on Facebook - click here to go to my Facebook business page.
I'd love to chat with you ☺️
Charlotte (“CJ the VA”) x
